Moët Hennessy
Located at the heart of the Paris headquarters of Moët Hennessy, MH Lab 78 is a place where start-ups and the 25 Houses which make up the group can meet, expand and share their experiences.
Discover MH Lab 78
Did you know ?
In the name “MH Lab 78”, the “78” comes from 78°C, which is the boiling point of the alcohol in the distillation process.
It is a nod to our industry, just as our logo evokes the shape of a still.
It is a nod to our industry, just as our logo evokes the shape of a still.
MHLab 78
Fostering innovation
The MH Lab 78 was launched in Paris in early July 2016, with a similar approach to the "test & learn” philosophy that is typical of start-ups. While respecting the DNA of the Maisons, it encourages innovation within each of them and offers ideal grounds for experimentation.
Today the MH Lab 78 operates as a real HUB, ensuring a smooth interconnection between the ecosystem of start-ups and the group structure. It is open to all start-up partners and group employees, thus encouraging meetings and interactions in a co-working system.
Today the MH Lab 78 operates as a real HUB, ensuring a smooth interconnection between the ecosystem of start-ups and the group structure. It is open to all start-up partners and group employees, thus encouraging meetings and interactions in a co-working system.
Detecting changes in the market
The lab encompasses innovation and digital transformation focusing on needs of each Maison in the group. This unique focus enables the lab to drive business oriented solutions that will increase the Maison’s desirability in the next 18-24 months.
The long term focus of the lab is to detect changes in the market and to then build and support new business models required to shape the future of the Maison’s in the ever changing digital ecosystem.
The long term focus of the lab is to detect changes in the market and to then build and support new business models required to shape the future of the Maison’s in the ever changing digital ecosystem.
Creating added value
The MH Lab 78 is neither an accelerator, nor an incubator. It is a structure of direct co-development that works directly with start-ups to adapt the most innovative solutions to the business challenges faced by the Houses in the group.
The creation of value is twofold: for start-ups, the Lab allows to finance a project and opens the doors of large companies. For Moët Hennessy, these innovative partnerships allow to move faster and stand out among the competition.
The creation of value is twofold: for start-ups, the Lab allows to finance a project and opens the doors of large companies. For Moët Hennessy, these innovative partnerships allow to move faster and stand out among the competition.
Life at MH Lab 78
#MHLAB78
In the media
19 January 2018
Startup Republic: How France reinvented itself for the 21st century by wooing entrepreneurs to Paris
Les Echos
11 December 2017
How Moët Hennessy accelerates the fate of a handful of start-ups
Businessinsider.fr
26 June 2017
Dive into Moët Hennessy's Lab where startups are shaping the future of wine and spirits of Bernard Arnault
bfmtv.com
27 April 2017
The luxury Rendez-Vous": MH Lab 78, the innovation Lab of Moët Hennessy - BFM Business - April 27, 2017
Contact
Wish to join the MHLAB 78 start-ups network and benefit from the Moët Hennessy Group’s expertise? Looking for more information about the Lab?
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